Vicky Bansal

GCC Leadership

Building Strategic Global Capability Centers

Most GCCs are built to reduce cost. The Gartner Digital Markets India GCC was built to create capability — and it became one of the most strategically significant India operations centres in Gartner's global footprint. Ten years. Five people to 200+. Support centre to strategic asset.

10
Years GCC leadership
5→200+
Team growth
3
Global brands served
$17M+
Annual revenue impact
$150M+
Vendor governance
3
Continents

The Journey

From five people to a strategic asset. One capability at a time.

In 2016, Vicky was one of five people handpicked to establish Gartner Digital Markets India. The brief was to build a reviews and moderation capability from scratch for Capterra, Software Advice and GetApp. There was no team. No process. No playbook.

Over the next decade, the mandate expanded across eight distinct functions. Each expansion was earned through demonstrated capability at the current level — never lobbied for, always proven. The GCC grew from five people to 200+, survived a corporate acquisition when Gartner sold its GDM division to G2 in 2026, and remained intact and operational throughout the transition.

Capabilities Built

2016

Reviews & Moderation

2018

Revenue Operations

2018

Compliance

2020

Sales Support

2020

Sales Enablement

2022

Vendor Management

2022

Marketplace Operations

2023

AI Transformation

The Strategic GCC

Most GCCs are cost centres. Strategic GCCs earn scope.

Cost Centre GCC

  • Executes tasks designed elsewhere
  • Waits to be given scope
  • Measured on cost per unit
  • Replaced when cheaper options emerge
  • Disrupted by acquisitions

Strategic GCC

  • Owns outcomes, not just execution
  • Earns scope through demonstrated capability
  • Measured on revenue and quality impact
  • Survives leadership changes and acquisitions
  • Becomes harder to replace over time